Post by ivykhan885 on Mar 7, 2024 4:03:08 GMT -5
The digital marketing sector is more alive than ever in 2020, and relying on the interesting collection proposed by the content and brand strategist Nihdi Dave, we will collect in three articles, published on a monthly basis, the forty-two trends to absolutely take into consideration for 2020 To create high-performance campaigns always in line with the latest trends , rely on Ediscom. Discover the solutions available to you now, click here ! Digital marketing trends 2020 - 1 part Share on Facebook Share on LinkedIn REQUEST MORE INFORMATION Digital marketing trends in 2020: positions 1-14 1. Artificial intelligence: the first position on the list is occupied by the so-called AI, i.e. that technology capable of solving problems and reproducing activities typical of human intelligence. From year to year, companies are becoming more and more interested in it, for numerous reasons: obtaining a competitive advantage, discovering new businesses, not losing ground to competitors, reducing costs and customer assistance. This technology is already implemented by numerous tech giants, and with the progressive learning of linguistic dynamics, it will soon be a cornerstone of the relationship between companies and their customer base . 2. Programmatic Advertising.
thanks to the aforementioned Artificial Intelligence, the market for buying and selling advertising space has been revolutionized in just a few years. A high degree of automation has made it possible to purchase online advertising spaces via software, putting demand (represented by subjects who want to promote an advertising message ) and supply (represented by concessionaires who sell advertising spaces on behalf of users) into communication in real time. publishers Australia Telegram Number Data The past year has seen global investment of $100 billion, equivalent to 65% of the media market, and estimates are steadily increasing. 3. Chatbot: from the perspective of the relationship between company and customer base, artificial intelligence is playing a fundamental supporting role. Although "traditional" work rhythms are still widely recognized and protected, navigation has led users to perceive digital commerce as something separate from regular hours. The expectation that a site is online 24/7 is often confused with the idea that there is always someone behind it ready to respond to all needs. By taking advantage of this circumstance and combining it with the fact that most customer requests concern a limited spectrum of issues, a properly developed bot can completely replace human intervention.
Conversational marketing: In line with the “24/7 availability” paradox just mentioned, online commerce has also reduced the spectrum of possible conversation to a very limited number of channels. Nowadays, 99% of communication takes place via email and through social messaging platforms. This rationalization is reflected, on a strategic level, in the proposal by companies of a more direct contact, assistance and dialogue channel, in the form of chat. 5. Personalization: The statistics speak clearly, in 2020 online individuals will be more attracted to a brand the more their relationship will be perceived as“unique” and personalized . Nowadays the "trawling" model advertising formats do not perform sufficiently, and numerous companies have noticed this, responding accordingly. Easy-Jet has launched an email campaign based on customers' travel history with the airline, to create personalized stories. These itineraries were sent, in the form of suggestions, in approximately 12.5 million unique emails, resulting in a 25% higher click-through rate than non-personalized emails. 6. Video Marketing: the video format, for some years now, has become the king of communication channels between company and consumer. A year ago, YouTube alone could count.
thanks to the aforementioned Artificial Intelligence, the market for buying and selling advertising space has been revolutionized in just a few years. A high degree of automation has made it possible to purchase online advertising spaces via software, putting demand (represented by subjects who want to promote an advertising message ) and supply (represented by concessionaires who sell advertising spaces on behalf of users) into communication in real time. publishers Australia Telegram Number Data The past year has seen global investment of $100 billion, equivalent to 65% of the media market, and estimates are steadily increasing. 3. Chatbot: from the perspective of the relationship between company and customer base, artificial intelligence is playing a fundamental supporting role. Although "traditional" work rhythms are still widely recognized and protected, navigation has led users to perceive digital commerce as something separate from regular hours. The expectation that a site is online 24/7 is often confused with the idea that there is always someone behind it ready to respond to all needs. By taking advantage of this circumstance and combining it with the fact that most customer requests concern a limited spectrum of issues, a properly developed bot can completely replace human intervention.
Conversational marketing: In line with the “24/7 availability” paradox just mentioned, online commerce has also reduced the spectrum of possible conversation to a very limited number of channels. Nowadays, 99% of communication takes place via email and through social messaging platforms. This rationalization is reflected, on a strategic level, in the proposal by companies of a more direct contact, assistance and dialogue channel, in the form of chat. 5. Personalization: The statistics speak clearly, in 2020 online individuals will be more attracted to a brand the more their relationship will be perceived as“unique” and personalized . Nowadays the "trawling" model advertising formats do not perform sufficiently, and numerous companies have noticed this, responding accordingly. Easy-Jet has launched an email campaign based on customers' travel history with the airline, to create personalized stories. These itineraries were sent, in the form of suggestions, in approximately 12.5 million unique emails, resulting in a 25% higher click-through rate than non-personalized emails. 6. Video Marketing: the video format, for some years now, has become the king of communication channels between company and consumer. A year ago, YouTube alone could count.