Post by account_disabled on Mar 7, 2024 3:46:12 GMT -5
On social media there are many influencers who specialize in different niches. While your first thought might be to partner with influencers who are in the same niche as you, you can also partner with SEO experts who are social media influencers. For example, consider names like Rand Fishkin, Neil Patel, Lily Ray, Jeremy Moser, and Alyeda Solis. (If you are a smaller brand, you can look to local SEO influencers and/or micro-SEO influencers). These collaborations can be exchange or fully paid, and will essentially help you: Discover these experts' insights on how to boost your SEO score and build a name for your business. Build tons of marketing collateral around these partnerships (you might consider a build-in-public model for your SEO efforts, where you regularly update your target audience on the efforts you're making to create a better experience for them .
If your influencers are willing to do so, they can create case studies about your brand and the steps they've taken to improve your SEO score (which will also result in tons of high-quality backlinks and increased visibility for you) . 8. Take advantage of trending topics Christine Corbin , social media strategist, suggests leveraging trending topics when collaborating with influencers. As he puts it, “SEO-optimized content can take a while to gain traction, but if you Canada Phone Number capitalize on something that's taking off culturally, you can see traffic much sooner.” I suggest using social platforms like TikTok to research current trends in your industry and work from there. You can also use sites like Google Trends to see what people are searching for right now. For example, I worked with a fine jewelry brand that produces a line of skull jewelry that we promoted heavily to coincide with the launch of the Wednesday show on Netflix.
This content could have been so powerful with an influencer partner for the styling of the pieces!” 9. Use websites like HARO and its alternatives James Taylor , SEO strategist at Embryo, explains why using websites like HARO can be a great strategy for increasing your SEO score: “I believe small businesses often underestimate the amount of press they can get by working directly with influencers and, to a larger extent, industry publishers seeking gifting opportunities. Using platforms like Qwoted, HARO and Press Loft, you can find influencers who are actively looking for brands to collaborate with for a gift guide they are preparing (many of which are seasonal). helpareporter (Image source ) If you're a small brand selling products and looking for exposure to a relevant audience, then giving away items for a product roundup or providing high-quality images yourself (Press Loft is great for these types of requests) not only ensures 'inclusion and exposure to the same audience, but you can also stipulate that you want a backlink as part of the feature.
If your influencers are willing to do so, they can create case studies about your brand and the steps they've taken to improve your SEO score (which will also result in tons of high-quality backlinks and increased visibility for you) . 8. Take advantage of trending topics Christine Corbin , social media strategist, suggests leveraging trending topics when collaborating with influencers. As he puts it, “SEO-optimized content can take a while to gain traction, but if you Canada Phone Number capitalize on something that's taking off culturally, you can see traffic much sooner.” I suggest using social platforms like TikTok to research current trends in your industry and work from there. You can also use sites like Google Trends to see what people are searching for right now. For example, I worked with a fine jewelry brand that produces a line of skull jewelry that we promoted heavily to coincide with the launch of the Wednesday show on Netflix.
This content could have been so powerful with an influencer partner for the styling of the pieces!” 9. Use websites like HARO and its alternatives James Taylor , SEO strategist at Embryo, explains why using websites like HARO can be a great strategy for increasing your SEO score: “I believe small businesses often underestimate the amount of press they can get by working directly with influencers and, to a larger extent, industry publishers seeking gifting opportunities. Using platforms like Qwoted, HARO and Press Loft, you can find influencers who are actively looking for brands to collaborate with for a gift guide they are preparing (many of which are seasonal). helpareporter (Image source ) If you're a small brand selling products and looking for exposure to a relevant audience, then giving away items for a product roundup or providing high-quality images yourself (Press Loft is great for these types of requests) not only ensures 'inclusion and exposure to the same audience, but you can also stipulate that you want a backlink as part of the feature.