Post by account_disabled on Feb 28, 2024 5:03:32 GMT -5
By doing DEM, my main concern is always to remember that by sending an email I place myself in a person's private Inbox, that is, in one of the most private and intimate digital places where the user sees the bank statement arrive, the payslip of the salary, legitimate love messages, clandestine love messages, the call to play soccer with friends, etc. In short, the personal Inbox is a place often considered sacred and to be defended. In this context, it is advisable to ensure that the email I send respects the place where it is going to be placed . I'm sure that even you who are reading this, for some reason, prefer not to receive loud or insistent newsletters and advertising emails in your personal email inbox, however interesting they may be. I therefore structured the DEMs / newsletters as if they were above all something interesting, pleasant, polite, and visually unobtrusive, suitable for slipping between the bank account and an important report. I made them family containers.
“Familiar” in the sense that they perhaps resemble the Facebook or Linkedin wall, which users are already used to scrolling through and visually scanning in a certain way. This simple trick ensures that the email/newsletter passes the instinctive test of deleting useless-emails-that-want-to-sell-me-useless-stuff. 3) A SINGLE CALL-TO ACTION As I mentioned, it is essential to include a clear and unequivocal call-to-action, without this becoming a peremptory Nepal Phone Number and rude order. More simply, it must be clear and unequivocal where you have to click to take the next step, without the user being asked to carry out overly complicated or complex actions. 4) EMAIL IN HTML AS RESPONSIVE AS POSSIBLE Overlooking the now unavoidable need to move towards responsive solutions, it is instead important to tell you that creating responsive emails is ultimately not as easy or effective as it now appears on the Web. Email clients and webmails where emails are consulted can interfere in a sometimes unpredictable with email HTML styles.
This happens because HTML 5 styles require an updated, standard and accurate interpretation so that the email is displayed in the width of the device with which it is being read. There are several HTML frameworks to facilitate the task of creating the most responsive version of HTML emails possible. My choice fell on Foundation for eMail, which seems to work very well. 5) REDUCE THE LEVEL OF EMAIL SPAM “Look, the email you sent me ended up in spam.” For those who do digital communication, certain phrases said by friends seem like real stabs. If it's your customer who says it, then we're talking about a spear that sticks straight in the heart. By examining this problem in depth, which also happened to me, I identified some fairly simple and extraordinarily effective operations to prevent the emails you send from being unjustifiably classified as spam . The topic is broad, deserves separate treatment, and includes many topics, including email design, html code, texts, sending systems and many other aspects.
“Familiar” in the sense that they perhaps resemble the Facebook or Linkedin wall, which users are already used to scrolling through and visually scanning in a certain way. This simple trick ensures that the email/newsletter passes the instinctive test of deleting useless-emails-that-want-to-sell-me-useless-stuff. 3) A SINGLE CALL-TO ACTION As I mentioned, it is essential to include a clear and unequivocal call-to-action, without this becoming a peremptory Nepal Phone Number and rude order. More simply, it must be clear and unequivocal where you have to click to take the next step, without the user being asked to carry out overly complicated or complex actions. 4) EMAIL IN HTML AS RESPONSIVE AS POSSIBLE Overlooking the now unavoidable need to move towards responsive solutions, it is instead important to tell you that creating responsive emails is ultimately not as easy or effective as it now appears on the Web. Email clients and webmails where emails are consulted can interfere in a sometimes unpredictable with email HTML styles.
This happens because HTML 5 styles require an updated, standard and accurate interpretation so that the email is displayed in the width of the device with which it is being read. There are several HTML frameworks to facilitate the task of creating the most responsive version of HTML emails possible. My choice fell on Foundation for eMail, which seems to work very well. 5) REDUCE THE LEVEL OF EMAIL SPAM “Look, the email you sent me ended up in spam.” For those who do digital communication, certain phrases said by friends seem like real stabs. If it's your customer who says it, then we're talking about a spear that sticks straight in the heart. By examining this problem in depth, which also happened to me, I identified some fairly simple and extraordinarily effective operations to prevent the emails you send from being unjustifiably classified as spam . The topic is broad, deserves separate treatment, and includes many topics, including email design, html code, texts, sending systems and many other aspects.