Post by account_disabled on Feb 25, 2024 2:29:20 GMT -5
In an increasingly crowded digital world, it's difficult to capture users' attention . If, however, you have managed to gain people's interest and bring them to your communication channels, what is the next step? These users are potential customers. Therefore they are experiencing or will experience in the future a purchasing journey that could lead them to evaluate what you sell. Marketing funnels are the perfect tool to join this path and support people in choosing the solution to their needs! marketing funnel THE MARKETING FUNNEL IN BRIEF The marketing funnel is a technique used to trace the path that a potential customer takes, from the discovery of a product or service to purchase. In 2024, applying this strategy becomes increasingly important for companies that want to increase their sales and improve their online presence. Why? Because it is already difficult to capture people's attention so it is necessary to maximize the results we can achieve with users who dedicate time to us.
First, we need to understand the different Chinese Europe Phone Number List stages of the marketing funnel : attraction, consideration, and conversion . These stages represent, in a very simplified way, the way we can approach a user's Buyer's Journey. During the attraction stage, our goal should be to draw potential customers' attention to who we are and what we offer through advertisements, blog content, social media and other forms of digital marketing. The consideration stage is when potential customers begin to evaluate which product or service (including what we offer) meets their needs. The conversion stage is when a potential customer is in the final decision stage and preparing to make a purchase or sign up for more information. PRACTICAL ACTIONS FOR TANGIBLE RESULTS To effectively apply the marketing funnel in 2024, it is important to use a variety of digital channels to attract the attention of potential customers . We cannot afford to control a single communication channel because people live their Buyer's Journey across an infinite number of digital contexts.
Furthermore, a single channel presents many risks: for example, what would happen to your communication if it were closed? Advertising on social media , especially on viewing channels like Instagram and TikTok, can be very effective for reaching a young, growing audience or gaining great exposure quickly. These are often perfect contexts for generating low-cost attraction, especially for B2C businesses. In the consideration phase, blog and video content can be used to provide valuable information to potential customers and help them evaluate whether our product or service meets their needs. The blog in particular is a channel that allows you to build people's loyalty if it proves to be a continuously updated source of useful content. Regarding the conversion stage , it is important to give people the information they need to make informed decisions. Buying guides, video trials and demos are ways you can help users build the trust in the product needed to choose it with peace of mind.
First, we need to understand the different Chinese Europe Phone Number List stages of the marketing funnel : attraction, consideration, and conversion . These stages represent, in a very simplified way, the way we can approach a user's Buyer's Journey. During the attraction stage, our goal should be to draw potential customers' attention to who we are and what we offer through advertisements, blog content, social media and other forms of digital marketing. The consideration stage is when potential customers begin to evaluate which product or service (including what we offer) meets their needs. The conversion stage is when a potential customer is in the final decision stage and preparing to make a purchase or sign up for more information. PRACTICAL ACTIONS FOR TANGIBLE RESULTS To effectively apply the marketing funnel in 2024, it is important to use a variety of digital channels to attract the attention of potential customers . We cannot afford to control a single communication channel because people live their Buyer's Journey across an infinite number of digital contexts.
Furthermore, a single channel presents many risks: for example, what would happen to your communication if it were closed? Advertising on social media , especially on viewing channels like Instagram and TikTok, can be very effective for reaching a young, growing audience or gaining great exposure quickly. These are often perfect contexts for generating low-cost attraction, especially for B2C businesses. In the consideration phase, blog and video content can be used to provide valuable information to potential customers and help them evaluate whether our product or service meets their needs. The blog in particular is a channel that allows you to build people's loyalty if it proves to be a continuously updated source of useful content. Regarding the conversion stage , it is important to give people the information they need to make informed decisions. Buying guides, video trials and demos are ways you can help users build the trust in the product needed to choose it with peace of mind.