Post by account_disabled on Dec 30, 2023 4:12:58 GMT -5
Positioning and Adwords are internet marketing services that are most often chosen by our clients. Their advantage is the ability to achieve results in the form of conversions and increased website traffic . Their different methods of operation, as well as different methods of settling costs, make it easy to fall into the trap of thinking of them as mutually exclusive sources of traffic. This is usually the result of incomplete data. Customers come to the conclusion that it is not worth paying for advertising if they already rank high in search results. As an agency, we go a step further - we base our online marketing strategy on research and hard data . Thanks to this, we can be sure that our actions bring maximum effect. In the article below, we discuss how combining both campaigns affects internet marketing results. Do you want to increase sales on your website? SEE OUR OFFER What research results show on this topic? In Poland, over 95% of Internet users use the Google search engine .
Regular research is carried out on how they use it, not only in terms WhatsApp Number List of click-through rates for ads in specific positions, but also other factors - currently there are more and more of them, because in addition to organic results and ads at the top of the page, there are also ads on the right side , at the bottom under the search results, and additional results, most often from Google Maps or YouTube. Research conducted several years ago in Norway, Sweden, Denmark and Finland analyzed cases when an AdWords ad appears first at the top and on the side of search results, in organic results, and when it appears in both places at the same time. In each case, the differences between the results were similar - an ad displayed simultaneously at the top of the page and in organic results significantly increased the number of clicks on both sources . The biggest differences were recorded in Sweden - approximately 34% of users chose organic results, 30% chose paid ads at the top of the page, and when the ad was displayed in both channels, as many as 48% of recipients clicked on one of the channels. The results show that positioning and AdWords are complementary channels for acquiring audiences .
The percentage of entries from each source is too high to ignore this portion of potential customers. Moreover, the difference between them is small, so it is difficult to choose just one. Moreover, if we promote the website in both paid and organic search results, we gain almost another 15-20% . It is often worth using a remarketing campaign as well. First, we acquire a wide range of users through positioning and AdWords, and then we reach them again and encourage them to return to the website and use our services or buy products again . Where does the synergy between positioning and AdWords come from? The behavior of consumers searching for products or services is diverse - some search engine users click on ads more often (they do not search far, they choose the first results on the website), some avoid them and choose organic results, many turn on several different websites in separate tabs in order to compare (e.g. from paid or organic search results). In conclusion, the diversification of how search results are used also supports the use of a combined positioning and advertising campaign in AdWords to reach a wide range of diverse consumers and maximize income from the website.
Regular research is carried out on how they use it, not only in terms WhatsApp Number List of click-through rates for ads in specific positions, but also other factors - currently there are more and more of them, because in addition to organic results and ads at the top of the page, there are also ads on the right side , at the bottom under the search results, and additional results, most often from Google Maps or YouTube. Research conducted several years ago in Norway, Sweden, Denmark and Finland analyzed cases when an AdWords ad appears first at the top and on the side of search results, in organic results, and when it appears in both places at the same time. In each case, the differences between the results were similar - an ad displayed simultaneously at the top of the page and in organic results significantly increased the number of clicks on both sources . The biggest differences were recorded in Sweden - approximately 34% of users chose organic results, 30% chose paid ads at the top of the page, and when the ad was displayed in both channels, as many as 48% of recipients clicked on one of the channels. The results show that positioning and AdWords are complementary channels for acquiring audiences .
The percentage of entries from each source is too high to ignore this portion of potential customers. Moreover, the difference between them is small, so it is difficult to choose just one. Moreover, if we promote the website in both paid and organic search results, we gain almost another 15-20% . It is often worth using a remarketing campaign as well. First, we acquire a wide range of users through positioning and AdWords, and then we reach them again and encourage them to return to the website and use our services or buy products again . Where does the synergy between positioning and AdWords come from? The behavior of consumers searching for products or services is diverse - some search engine users click on ads more often (they do not search far, they choose the first results on the website), some avoid them and choose organic results, many turn on several different websites in separate tabs in order to compare (e.g. from paid or organic search results). In conclusion, the diversification of how search results are used also supports the use of a combined positioning and advertising campaign in AdWords to reach a wide range of diverse consumers and maximize income from the website.